It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)

The White House recently convened a high-profile meeting with major tech CEOs, including leaders from Meta, Amazon, and Anthropic, to secure a commitment to an AI safety pledge described by President Donald Trump as “morally binding.” In a significant shift in federal terminology, the administration has issued an executive order officially rebranding artificial intelligence as “super intelligence.” This move coincides with ongoing efforts by major tech firms like Meta and OpenAI to refine the public image of their AI products. While the industry continues to attract massive financial investment, the rebranding effort signals a new phase in government oversight and public discourse regarding the rapid advancement of these technologies. The meeting highlights the growing intersection between federal regulation and the strategic development of powerful computing systems, as the White House seeks to establish a new framework for managing the risks and capabilities associated with modern machine intelligence.