How to find out if Amazon thinks you have 'flat buttocks'

A viral post on Threads has brought attention to a hidden section of Amazon’s user profile settings where the e-commerce giant stores inferred demographic and lifestyle data. Shoppers are discovering that Amazon maintains a list of assumptions about them based on their purchase history, including highly specific and sometimes bizarre labels such as 'flat buttocks.' This discovery has sparked a conversation regarding the extent of data profiling performed by major retailers and the transparency of these algorithmic inferences. While Amazon uses this data to tailor product recommendations and advertising, the granular nature of these categories has left many users surprised and concerned about their digital footprint. Experts suggest that users should regularly review their privacy settings and data preferences across major platforms to understand how their shopping habits are being categorized and monetized by tech giants.