Horror is big business

The latest edition of The Stepback newsletter explores the significant commercial evolution of the horror genre within the entertainment and gaming industries. Focusing on the enduring success of franchises like Resident Evil, which has maintained relevance for over three decades, the article examines how horror has transitioned from a niche interest to a dominant force in popular culture. The analysis highlights how developers and media companies are leveraging the psychological appeal of horror to drive engagement and revenue. By tracing the historical trajectory of these titles, the piece provides insight into the mechanics behind the genre's sustained popularity. Readers are encouraged to subscribe to the weekly newsletter for further deep dives into the intersection of technology, media, and entertainment trends, as the industry continues to capitalize on the audience's appetite for immersive and terrifying experiences.