Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India

Google has initiated a limited test in India that allows users to purchase products directly from Walmart-owned e-commerce giant Flipkart using its Gemini AI and a new 'AI Mode.' This integration aims to streamline the shopping experience by leveraging Google's generative AI capabilities to assist users in finding and buying items within the Flipkart ecosystem. The pilot program is currently restricted to a select group of users and a limited range of products. Google intends to gather feedback and refine the interface before proceeding with a broader rollout, which is scheduled for later in October. This move highlights Google's ongoing strategy to embed its AI assistants deeper into consumer retail platforms, potentially transforming how users interact with e-commerce marketplaces. By partnering with a major player like Flipkart, Google is positioning its AI tools as essential shopping companions in the rapidly growing Indian digital market.