Google Play app review process now regularly exceeds one week

Developers are reporting significant delays in the Google Play Store app review process, with many submissions now taking longer than a week to be approved. This shift represents a notable departure from previous timelines, where reviews were typically completed within a few days. The increased latency is causing frustration among independent developers and small studios who rely on timely updates for bug fixes and new feature rollouts. While Google has not provided an official explanation for the backlog, the extended review period is impacting the agility of the Android app ecosystem. For many, this bottleneck creates uncertainty in release scheduling and complicates the maintenance of live applications. As the review process becomes increasingly unpredictable, developers are being forced to adjust their deployment strategies to account for these extended waiting periods, highlighting ongoing challenges in managing app store quality control at scale.