Garmin launches third-generation Marq luxury smartwatch series

Garmin has unveiled the third generation of its Marq series, a collection of six ultra-premium smartwatches that blend high-end materials with advanced performance tracking. Designed for specific niches—including aviation, golf, and diving—the new models feature grade-5 titanium casings, ceramic bezels, and micro-knurled buttons. COO Brad Trenkle emphasized that while the watches prioritize luxury, they are not intended to compete with traditional mechanical heirlooms. Instead, they offer a durable, high-performance alternative for users who keep their devices longer than typical smartphones. A key engineering highlight is the use of nano-moulding technology to integrate antennas into the metal frame, alongside an innovative inductive button system that ensures 40-meter water resistance without compromising tactile feedback. Starting at $2,500, the Marq series represents Garmin's effort to combine the longevity of premium watchmaking with the sophisticated software features expected from its top-tier fitness trackers.