Fashion app Daydream uses Apple Intelligence to help you shop the outfits in your camera roll

The fashion discovery startup Daydream has integrated Apple Intelligence following the release of iOS 27, aiming to streamline the shopping experience for its users. The updated application allows users to transform saved outfit photos from their camera roll into curated, shoppable results. Furthermore, the integration enables users to search for specific fashion products directly through Siri, eliminating the need to manually open the app. By leveraging Apple's latest on-device AI capabilities, Daydream seeks to reduce friction in the fashion discovery process, turning passive image storage into an active shopping tool. This update marks a significant shift in how mobile fashion apps utilize OS-level intelligence to enhance user engagement and conversion. As the startup ecosystem continues to adopt generative AI and system-level integrations, Daydream positions itself as a leader in leveraging new Apple features to solve practical consumer shopping challenges.