Enshittification Has a New Mascot, and He’s Teaming Up With Death in a Hilarious Ad Campaign

Author and activist Cory Doctorow has collaborated with the Norwegian Consumer Council to launch a satirical advertising campaign aimed at raising awareness about the phenomenon of 'enshittification' in Big Tech. The campaign features a mascot representing the decline of digital platforms, humorously teaming up with a personification of Death to highlight how major tech companies degrade user experiences to maximize corporate profits. By utilizing dark humor, the initiative seeks to educate the public on how platform monopolies manipulate services, advertising, and data privacy at the expense of consumers. The Norwegian Consumer Council intends for these videos to serve as a wake-up call for regulators and users alike, emphasizing the urgent need for stricter oversight of dominant digital ecosystems. This creative approach marks a significant shift in how digital rights advocacy is communicated to a broader, non-technical audience, focusing on the systemic issues inherent in modern platform economics.