Emmys will move from broadcast TV to Prime Video in 2027

In a significant shift for the television industry, the Television Academy has announced that the Emmy Awards will transition from traditional broadcast television to Amazon’s Prime Video starting in 2027. This move marks a major milestone in the ongoing migration of high-profile live events from linear networks to streaming platforms. Amazon has confirmed that the awards ceremony will remain accessible to a broad audience, as non-Amazon Prime subscribers will still be able to watch the broadcast on the platform without a paid membership. This decision reflects the growing dominance of streaming services in the entertainment landscape and their increasing investment in live event programming to drive user engagement. The transition is expected to reshape how viewers interact with major awards shows, leveraging the interactive and on-demand capabilities inherent to streaming technology while maintaining the prestige of the Emmy brand.