Dyson unveils the CameraJet: A high-tech approach to oral hygiene

Dyson has officially entered the personal care market with the introduction of the CameraJet, a high-end toothbrush that integrates advanced imaging technology. Unveiled at IFA 2026, the device aims to revolutionize oral hygiene by providing users with real-time visual feedback on their brushing and flossing habits. Priced at approximately $500, the CameraJet features a built-in micro-camera that transmits high-definition footage to a companion app, allowing users to identify missed spots and track gum health with precision. While the price point positions it as a luxury item, Dyson emphasizes that the integration of proprietary airflow technology and sensor-driven guidance offers a level of dental care previously unavailable to consumers. Early hands-on impressions suggest that while the device is bulky, the technical implementation is impressive, marking a significant shift for the company beyond its traditional vacuum and hair care product lines.