Donald Trump's surprise 'SI' announcement causes domain gold rush as Melania Trump's birth country sees over a 100X increase in interest in Super Intelligence domain names

A recent directive from US President Donald Trump to rebrand artificial intelligence as 'Super Intelligence' (SI) has triggered a massive surge in registrations for the '.si' country-code top-level domain. Originally assigned to Slovenia, the nation where First Lady Melania Trump was born, the domain has seen registrations skyrocket from roughly 3,500 in August 2026 to over 46,000 in September. The sudden interest is driven by speculators hoping to flip high-value domain names, as well as the coincidence of the 'SI' abbreviation. While the White House has mandated the use of the term 'Super Intelligence' across executive branch communications, industry experts remain skeptical about whether this nomenclature will replace the globally established 'AI' term. Despite the registration boom, Slovenian authorities have clarified that the financial impact on the state is modest, dismissing reports of millions in revenue, though the speculative market for these domains continues to grow.