Disney+ and Hulu raise subscription prices by up to 13 percent

Disney has announced its fourth price increase for Disney+ in four years, alongside a hike for Hulu subscriptions. The company, which recently reported a doubling of its profits, is raising the cost of standalone, ad-free plans for both services by 13 percent, moving from $19 to $21.50 per month. These premium tiers include support for 4K resolution and HDR content. Additionally, the ad-supported standalone plans for both platforms will see a smaller increase, rising from $12 to $12.50 per month. This move reflects a broader industry trend where major streaming providers are prioritizing profitability and average revenue per user over rapid subscriber growth. The price adjustments come as Disney continues to consolidate its streaming offerings and optimize its content strategy to maintain financial momentum in a competitive digital entertainment market.