Apple Watch Series 12 receives first discount at Amazon

Amazon has introduced the first-ever discount for the newly released Apple Watch Series 12, offering a $10 price reduction on the GPS-only model with a dark bronze aluminum case and olive sport band. The device, now priced at $389.99, features the new S11 chip and upgraded health sensors, which Apple claims provide the most accurate heart rate tracking in its wearable lineup. Key improvements include a new readiness score, enhanced sleep and workout tracking, and a 25% increase in battery life compared to the previous generation, offering up to 24 hours of usage. While the discount is modest, it represents the first time the new model has seen a price cut outside of trade-in offers. This limited-time deal is currently available exclusively for the specified color configuration, marking a rare early-cycle promotion for Apple's latest consumer electronics hardware.