Apple updates App Store policies to combat AI-generated nonconsensual imagery

Apple has introduced stricter moderation requirements for iOS App Store developers to curb the proliferation of AI-generated nonconsensual intimate imagery. While pornographic content was already prohibited, these new measures mandate that developers implement robust filtering systems, user reporting mechanisms, and proactive upload prevention tools. The policy update also targets 'bait and switch' tactics, where apps misrepresent their functionality during the review process. Developers failing to comply with these self-policing requirements face the removal of their applications and potential revocation of their App Store submission privileges. This move follows reports identifying numerous apps capable of creating deepfake nudes on major mobile platforms. By shifting the burden of enforcement onto developers, Apple aims to address the ongoing challenge of malicious AI tools infiltrating its ecosystem, signaling a more aggressive stance against the misuse of generative technology for harassment.