Apple unveils the iPhone Duo: A look at the pricing for its first foldable device

Apple has officially entered the foldable smartphone market with the launch of the iPhone Duo, unveiled during the company's "Surprise and Shine" event. Positioned as the most expensive iPhone in history, the device starts at $1,999 for the 256GB model. While this base price is lower than some analyst predictions, the cost scales significantly for higher storage tiers. A 2TB version of the iPhone Duo is priced at $3,199, which is $700 more than the 2TB iPhone 18 Pro Max. The pricing structure highlights the premium Apple is charging for its inaugural foldable technology. Even the 1TB model of the iPhone Duo, priced at $2,599, remains more expensive than the top-tier iPhone 18 Pro Max. As Apple fans weigh the cost of this new form factor, the market remains curious about how the device will perform against existing foldable competitors.