Apple's pitch for the iPhone Duo as a bedside alarm clock faces criticism

During the Apple Event 2026, Apple introduced the foldable iPhone Duo, highlighting its potential as a bedside alarm clock with a gentle glow feature. However, this marketing strategy has drawn criticism from health experts who advise against keeping smartphones in the bedroom. Research suggests that proximity to mobile devices can negatively impact sleep quality by encouraging late-night scrolling and increasing mental stimulation. Despite Apple's recent focus on health and wellness features in the Apple Watch Ultra 4, the promotion of the iPhone Duo as a sleep-time companion appears to contradict these wellness goals. Critics argue that users should prioritize screen-free alternatives to improve sleep hygiene, noting that removing the phone from the bedroom can significantly enhance rest. The move may be an attempt by Apple to compete with dedicated smart alarm clocks, but experts maintain that digital detachment is essential for better health.