Apple's Foldable Smartphone Reportedly Named 'iPhone Duo' with Lower Price Point

Ahead of Apple's 'Surprise and Shine' event, reports from Bloomberg's Mark Gurman indicate that the company's highly anticipated foldable smartphone will be branded as the 'iPhone Duo' rather than the previously rumored 'iPhone Ultra.' This shift in branding suggests that Apple intends to position the device as a distinct product line rather than a premium extension of the iPhone 18 series. Furthermore, the report suggests a more accessible entry price for the foldable, with an expected retail cost of $2,000. This figure is significantly lower than the $2,300 to $2,550 range previously estimated by industry analysts. As the tech community awaits the official keynote, the iPhone Duo represents a major strategic move for Apple as it enters the competitive foldable market. Further details regarding specifications and availability are expected to be confirmed during the live event at Apple Park.