Apple reportedly developing iPhone game controllers under the Beats brand

According to a report by Bloomberg’s Mark Gurman, Apple is currently in the process of developing two dedicated game controllers designed for the iPhone. These devices are expected to be marketed under the company’s Beats brand, signaling a potential expansion of Apple’s hardware ecosystem into the gaming peripheral market. Speculation regarding Apple’s entry into this space has persisted for years, but recent findings have added weight to these claims. Specifically, MacRumors identified references to two first-party game controllers within the code of macOS 26.7. While Apple has not officially confirmed these development efforts, the move would align with the company's ongoing push to enhance the gaming capabilities of its mobile devices. If released, these controllers would likely compete with existing third-party options, offering tighter integration with the iOS ecosystem and potentially boosting the appeal of Apple Arcade.