Apple Increases Prices Across iPhone Lineup Following Latest Product Launch

Apple has implemented a surprise price increase across its existing iPhone lineup, including the iPhone 16, 17, 17e, and Air models. Following the announcement of the new iPhone 18 Pro, 18 Pro Max, and the foldable Duo, the company reversed previous price cuts on older devices, raising costs by $100 in many cases. The iPhone 16 has returned to its original launch price of $799, while the iPhone 17, 17e, and Air are now more expensive than they were at their respective launch dates. Additionally, the new iPhone 18 Pro models start at a higher price point than their predecessors. Industry analysts attribute these hikes to rising manufacturing costs driven by the global AI boom and increased demand for memory chips. Despite record-breaking quarterly profits, Apple appears to be passing these supply chain costs directly to consumers, following similar price adjustments across its iPad and Mac product lines.