An October Prime Day Apple deals guide: What to buy on sale now, what to look for later

Amazon's upcoming Prime Big Deal Days, scheduled for October 6 and 7, serves as the retailer's major kickoff to the holiday shopping season. While the event promises significant discounts on Apple products, including MacBooks, iPads, and Apple Watches, some early deals are already live. Experts suggest that while most prices will drop further during the official 48-hour sale, certain items—such as the new Apple Watch Series 12 and Ultra 4—are currently priced at their likely floor. Conversely, older M4 iPad Pro models are seeing substantial $200 discounts that may represent the best value before they sell out. The guide advises consumers to balance immediate purchases for stable-priced items with a wait-and-see approach for broader device categories, while monitoring competitor pricing from retailers like Best Buy and Walmart to ensure the best possible deals during the year-end shopping rush.