Amazon launches Alexa+ in India with Hindi support

Amazon has officially introduced its enhanced AI assistant, Alexa+, to the Indian market, marking a significant expansion for the company's voice-activated technology. The rollout is currently in an early access phase, allowing customers across India to experience the upgraded capabilities of the assistant. A key feature of this launch is the integration of Hindi language support, which aims to make the service more accessible and intuitive for a broader demographic of users in the region. By incorporating local language capabilities, Amazon is strengthening its competitive position in the Indian smart home and voice assistant market. This move reflects the company's broader strategy to localize its AI offerings and deepen its engagement with international user bases. Interested customers can now sign up for the early access period to test the new features and provide feedback as Amazon continues to refine the assistant's performance and linguistic accuracy.