AI-generated posters don’t have to be horrible

In a recent blog post, John Hartnup explores the challenges and potential of using generative AI tools for graphic design, specifically focusing on event posters. The author argues that while AI-generated imagery is often criticized for being generic or aesthetically unappealing, these outcomes are frequently the result of poor prompting and a lack of design fundamentals rather than inherent limitations of the technology. Hartnup provides practical advice on how to bridge the gap between AI output and professional-grade design. By treating AI as a collaborative tool rather than a 'magic button,' designers can leverage it to iterate faster while maintaining control over typography, layout, and visual hierarchy. The post emphasizes that human oversight remains essential to ensure that AI-generated assets are not just technically proficient but also contextually relevant and visually compelling for event marketing purposes.